Ceramides play a central role in preserving healthy-looking skin. They are an important component of the skin’s membrane, where they provide protection and lock in moisture. The problem is that our body’s production of ceramides declines with age. The ceramides that young skin naturally produces to retain its supple appearance are identical to those present in wheat. That is why wheat-derived oils have long been used as a natural moisturiser. That is, however, not enough for a long-term impact on your skin’s appearance. They cannot be acquired from dietary sources either. We answer to this problem with an oral formula with Lipowheat®, a proprietary ceramide blend for supporting ageing skin, to complement products you may already use. Ceramides have been available to Japanese women as a functional food since 2000. The hydrating action of Lipowheat ceramides has proven effective in clinical trials and is approved as a dietary ingredient by the FDA. Lipowheat has not only shown improvement in the look and feel of their skin after 3 months. Skin itching seemed to decrease and, by the end of the study, it was eliminated.